Case study
Barie AI
Ground-up rebuild of an agentic AI product hampered by usability issues and drop-off - new flows, design system, dark mode, and mobile to lift engagement and adoption.
Read case study →I turn complex products into experiences that just click.
Product designer working at the messy intersection of AI, fintech, and compliance. I obsess over clarity, sweat the details, and ship interfaces people actually enjoy using.
Featured
Highlighted work
Selected work
Products & websites I've shaped
Shufti Website Revamp
Reworked structure, consistency, and navigation across a SaaS marketing site, and led the Content Library page end-to-end.
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AML Watcher
Compliance workflows - screening, risk-monitoring dashboards, alert & case management - designed for clarity in dense analyst work.
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Media Watcher
Led a full revamp of the case investigation experience - a new feature line, risk scoring, and a redesigned case page.
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Facia
Identity verification and onboarding journeys, plus SDK flows across multiple jurisdictions - friction reduction and trust-focused design.
Read case study →What I bring to a product team
Product & UX
- Problem framing & discovery
- Information architecture
- User flows & journeys
- Usability & friction reduction
- Workflow optimization
Interface & systems
- UI design & visual systems
- Design systems & components
- Interaction & micro-interactions
- Data-heavy dashboards
- Responsive & accessible design
Collaboration
- End-to-end ownership
- Design-to-dev handoff
- Stakeholder alignment
- Outcome-driven iteration
- Website & marketing design
Experience
A quick glance at my background
Programmers Force
Associate Product Designer
Shufti
Product Designer, Contract
Technologistics.pk
UI/UX Designer
Have a complex product that needs clearer UX?
Let's design scalable, usable, and polished product experiences together.